Foodmaster company Case Study Example | Topics and Well Written Essays - 1000 words

Foodmaster company - Case Study Example At present, the company has 4Â  factories, 16Â  retail branches and two dairy farms across the country. Moreover, the FoodMaster factories have the capacity to process more than 100 tons of dairy products daily at present. Initially, the company was interested in the manufacturing of yoghurt alone; however the company is currently manufacturing many other dairy products such as Kefir (a healthy dairy drink), Lapped Milk BIO-C Immun+ (a sweet vanilla flavored or fruit jam lapped milk), Dolce Yoghurt Drink (a gentle creamy drinking yoghurt made from milk of the highest quality, with large cantles of natural juicy fruit), Lactel Milk with Vitamin D (a milk RANGE with vitamin D) and Nenny Yogurt Drink (a drink made from the milk of the highest quality with a wide range of fruit supplements). Arethe yogurt, the sour cream, the home curd, Dolce yogurts and Bio-C Immune+ curdled milk are extremely popular among the people of Kazakhstan (FoodMaster, N.d.). The company has the habit of updating and diversifying its product ranges every year, based on the changing trends among the consumers. It should be noted that consumers are always look out for new tastes and flavors. FoodMaster Company knows this fact very well and has developed more than 100 popular dairy products as of now. Some of the major landmarks of FoodMaster Company’s history are given below. One of the major success factors of FoodMaster Company is its commitments to the corporate social responsibility, environmental protection and sustainable development. The company’s vision is to provide dairy products with natural ingredients to the people of Kazakhstan. It should be noted that many other prominent dairy companies in other parts of the world are using artificial ingredients to stretch the life of dairy products as much as possible. The company is giving more importance to the health and safety of the people rather than the profitability